Last updated: August 24, 2023
Table of Contents
- Collection of your Personal Information
- Use of your Personal Information
- Sharing Information with Third Parties
- Tracking User Behavior
- Automatically Collected Information
- Security of your Personal Information
- Accessing Information and Retention Period
- Your Choices
- Users in the EEA
- Disclosure to Users outside the US and the EEA
- Legal Basis for Processing Your Personal Information
- Your Rights to Personal Information
- International Transfers
- Your California Privacy Rights
- Children Under Thirteen
- Do Not Track
- E-mail Communications
- External Data Storage Sites
- Contacting Us
Collection of your Personal Information
In order to better provide you with products and services offered to you, operate, tailor content, personalize, adjust and improve our Properties, and to send you messages or personalized information about our services, including for marketing and promotional purpose OpTic may collect information about you that is provided by you or other sources, such as your:
- First and Last Name
- Mailing Address
- E-mail Address
- Phone Number
If you provide this information to OpTic when you choose to sign-up to receive newsletters or other marketing materials, when you submit information to OpTic through the “Contacting Us” or “Contact Us” page of an OpTic website, when you submit information to OpTic at an event, and/or when you purchase OpTic products and services, we collect this information. If you purchase OpTic’s products and services, we collect billing and credit card information. This information is used to complete the purchase transaction. Derivative data may also be collected or generated from commercial transactions, such as purchase history, customer preferences, and geo-locational data.
OpTic may also collect anonymous demographic information, which is not unique to you, such as your:
We do not collect any personal information about you unless you voluntarily provide it to us or you provide to a third-party, such as the Overwatch League or call of Duty League and their affiliates (including Blizzard Entertainment and Major League Gaming, and each of their vendors and partners), who then provides to us to share information collected from or about you. For example, we receive your email address and country from the Overwatch League or call of Duty League when you sign up to receive news and marketing emails from the Overwatch League or Call of Duty League and agree to share your Information with OpTic. We combine the Information provided by these other sources with Information we have collected from or about you. We only collect this information from those other sources when they have confirmed to us that they are legally entitled to share it with us.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through OpTic’s public message boards, this information may be collected and used by others.
Further, when you visit and/or use the Properties, we may automatically collect certain information about your device, including information about your web browser, internet protocol (IP) address, time zone, and some of the cookies that are installed on your device, and as you browse the Properties, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Properties, and information about how you interact with the Properties (collectively, “Device Information”). We may also collect information from and about you which may be considered personal Information which identifies you or your device or is reasonably associated with you. We may also collect data including, but not limited to, government identifiers, financial account login information, precise geolocations, genetic data, biometric information, race, ethnicity, religious and/or philosophical beliefs, union memberships, content of non-public communications, and data relating to your sex life and/or sexual orientation (collectively, “Sensitive Personal Information”). Additionally, when you make a purchase or attempt to make a purchase through the Properties, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number (collectively, “Order Information”).
Use of your Personal Information
OpTic collects and uses your personal Information to operate its website(s) and mobile applications and to deliver the services you have requested, such as to process and fulfill orders you may place for purchase. OpTic may also use your personally identifiable information as follows:
- For the purposes for which you provided it
- To communicate with you
- To process and respond to your inquiries
- When in line with the preferences you have shared with us, to send you alerts or other communications via SMS messages or other media or networks
- For internal research and reporting
- To information to inform you of other products or services available from OpTic and its affiliates
- To improve and optimize the Properties
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
OpTic may offer you the ability to receive newsletters or marketing periodically by email about our products and services, and the products and services of OpTic affiliates. You can stop receiving further newsletters or marketing emails by unsubscribing from the link in the footer of each email we send to you.
Sharing Information with Third Parties
OpTic does not sell, rent or lease its customer lists to third parties.
OpTic may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. OpTic may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to OpTic, and they are required to maintain the confidentiality of your information.
As detailed further below, OpTic may disclose your personal information, without notice:
- with the Overwatch League, LLC, The Call of Duty League, LLC, and their respective affiliates, including Blizzard Entertainment, Inc., Blizzard Entertainment International, a division of Activision Blizzard International B.V., Major League Gaming, Inc. and Activision Publishing, Inc., and each of their vendors and partners;
- with vendors, partners, and sponsors engaged by OpTic in order to provide you with goods or services you have requested, or online advertising selected by us;
- if required to do so by applicable law, regulation or legal process;
- if necessary, to exercise, establish or defend our legal rights;
- if necessary, to protect the rights, property or safety of any person; and
- in connection with the sale of our business or assets.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Please note that any information, including personal information that you reveal in a bulletin board, message board, chat room or other public forum is publicly viewable. When you post personal information publicly through the Properties, it may be viewable by other users of these sites and we cannot prevent further use of the personal information by third parties.
Call of Duty League
Vendors provide goods and services (for example, billing, consumer services support, consultancy, information technology hardware and software) to OpTic in order to support, operate and develop the Properties and to deliver marketing communications on our behalf. Vendors use your Information to execute, deliver and/or from time to time improve the services they provide. We do not share Information with vendors to use for their own direct marketing purposes or any other purpose other than those set out in this section without your consent.
We will disclose your Information in the good faith belief that we are required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you, us, or the Overwatch League or Call of Duty League or their affiliates to legal liability.
This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.
We disclose your Information with third parties where we believe this is necessary to protect the rights, property or safety of any person. For example, we disclose Information relating to an online account if we in good faith believe the user of that account is using it in ways that are harmful to others (e.g. making inappropriate contact with minors).
Sale of Our Business or Assets
Separately, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, OpTic’s customer information, including Information and communications, may be transferred to our successor or assign.
Tracking User Behavior
OpTic may keep track of the websites and pages our users visit within the Properties, in order to determine what OpTic services are the most popular. This data is used to deliver customized content and advertising within OpTic to customers whose behavior indicates that they are interested in a particular subject area.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by OpTic. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Properties.
Depending on the Property you are using, and the country you are based in, Cookies may be set on your computer or device by either:
- OpTic – to recognize and associate activity with your computer or device when it visits a Property. OpTic Cookies cannot be used to recognize or associate activity with your computer or device when it visits other, third party websites or online properties.
- Third Parties – to enable third party features or functionality to be provided on or through our Properties or other online properties (e.g. advertising and analytics). The third parties that set these Cookies may be able to recognize your computer or device both when it visits the Properties or other online properties that use the third party’s features and functionality.
Types of Cookies
There are four categories of Cookies (necessary, performance, functionality and advertising), as well as technologies that are similar to cookies, that may be served through our Properties. Cookies may also be set by third parties, including our affiliates, the Overwatch League or Call of Duty League and their affiliates, including Blizzard Entertainment and Major League Gaming, and their vendors and partners.
To learn more about your opt-out choices for cookies, please see the Managing Cookies section below. To learn more about your opt-out choices for technologies that are similar to cookies, please see the Similar Technologies section below.
These Cookies are essential in order to enable you to move around websites or online properties and use their features, such as accessing secure areas of a website.
Performance (or Analytics) Cookies
These Cookies collect information about how visitors use a website or online property, for instance, which pages visitors go to most often, and if they get error messages from web pages. These Cookies don’t collect information about the actual identity (e.g., name) of a visitor. All information these Cookies collect is aggregated. They are only used to improve how a website or other online property works. We generally contract with third parties (such as Google Analytics), to provide these services on our behalf.
These Cookies allow the website or online property to remember choices you make (such as the language or the region you are in) and provide enhanced, more personalized features. These Cookies can also be used to remember changes you have made related to accessibility (e.g. text size, fonts) and customization. They may also be used to provide services you have asked for such as watching a video. The information these Cookies collect may be anonymized and they cannot track your browsing activity on other websites.
These Cookies are used to deliver advertisements that are more relevant to you and your interests. They also help limit the number of times you see an advertisement as well as measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information is shared with other organizations or advertisers.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can learn more about opting out of targeted advertising by using the following links: Facebook: https://www.facebook.com/settings/?tab=ads; Snapchat: https://support.snapchat.com/en-US/a/advertising-preferences. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
OpTic may use, combine and share anonymized or aggregated information obtained from Cookies with third parties such as vendors or advertising partners. For example, we may use information such as interests or preferences to group you with other people with similar interests or preferences and place you into a market segment. We may then display advertisements which we believe people in your market segment will find relevant. We may also share Information obtained from Cookies with third parties such as vendors or advertising networks in order to permit them to provide services on our behalf or to partner with us in selecting and serving advertisements for us or our advertising partners.
Adobe Flash Player is an application that allows sites to deploy dynamic web content. For example, we may use Flash Cookies to deliver video content to you on our Properties. Adobe Flash and similar applications use technology to remember settings, preferences, and usage in ways that are similar to browser cookies, but are managed through a different interface than your web browser. You can access your Flash management tools from http://www.adobe.com/ directly to manage your Cookie settings.
From time to time, we may use web beacons (or clear GIFs) on our websites or other online properties or include them in the email messages we send you. Web beacons (also known as “web bugs,” “pixel tags,” or “pixels”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data. We use web beacons for many purposes, including site traffic reporting, unique visitor counts, advertising, email auditing and reporting, and personalization. For example, we may use these in emails to understand and analyze whether the email was opened or any links were clicked, in order to improve our future communications with you and other users. As a web beacon forms part of a webpage or email it does not have the same opt out options as other Cookies. Generally, you can render them ineffective by opting out of any cookies they set, by turning off images in your email service, or by viewing your emails as “text” rather than “HTML.”
If you would like to find out more about Cookies and how to disable cookies you may find the following link useful: http://www.allaboutcookies.org/ But please be aware that this is a third-party website that we do not own or operate. Therefore, we cannot guarantee any of the information therein. For more information on how to opt out of Cookies see the Managing Cookies section below, and for more information on how to turn off images in your emails or to view them as text see the “Help” section of your email service provider.
We may also use log files, which are files that track actions occurring on the Properties and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
You can review your options to manage Cookies by:
- opening the “Help” menu on the browser menu bar. Most browsers will tell you how you can disable or delete Cookies or set your browser to alert you when Cookies are being sent to your computer;
- visiting your mobile device developer’s website or reviewing your device manual. Most mobile device developers will tell you how you can manage the settings on your mobile device to opt out of and/or delete Cookies from your mobile device, or to limit the use of and/or opt out of targeted advertising;
If you reject all Cookies, you may not be able to use certain features of our websites and other products and services.
By using the Properties you agree, and we will assume you consent, to receive Cookies unless you manage your cookie choices by one of the means set out above.
Please also note that the use of information obtained by third party providers listed in the Cookies List below through cookies placed by them is also subject to their own privacy policies. We encourage you to review the privacy policies of these third-party providers, as their privacy practices may vary from ours.
Security of your Personal Information
OpTic takes a range of security measures designed to protect your personal information and keep it confidential (unless it is non-confidential by nature, for example, publicly-available information). For example, when personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We also take steps to ensure that the personal information collected is protected from misuse and alteration. In addition, we request vendors who process personal information on our behalf to themselves take a range of security measures designed to help protect your personal information.
However, the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving, as are the technical and organizational industry standards relating to management of those risks. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) complete security, integrity, and privacy of any and all information and data exchanged between you and us through the Properties cannot therefore be guaranteed.
Accessing Information and Retention Period
About Information Provided by You
You have choices over the Information provided by you and by other sources, and how that Information is used by OpTic. If you do not want to provide OpTic with personal information, then you can choose not to provide it. Please note that if you choose not to provide us with personal information, we may not always be able to provide you with the relevant OpTic product or service that you want. For example, without providing an email address, you would not be able to sign up for OpTic newsletters.
About Information Provided by Third Parties
You may be able to control how third parties collect and share your Information by changing your preferences or opting out of collection directly with those third parties. Before disclosing Information to third parties, we recommend you check their respective privacy policies for further details.
About OpTic Using Your Information
You can exercise choices over how OpTic uses your personal information and update your preferences at any time:
- to remove yourself from receiving email marketing or newsletters from OpTic, simply click the unsubscribe link in the email;
If you opt-out of receiving email marketing communications from us, please note that we may still contact you occasionally to provide you with service-related information.
If you are a user located in the European Economic Area (“EEA”) and would like to know more about your rights in connection with your personal information, please see the Users in the EEA section below.
Users in the EEA
We only process or transfer your personal information where we can rely on legal grounds and appropriate safeguards to do so. You also have additional rights regarding your personal information if you are located in the European Economic Area (“EEA”). Additionally, if you are a visitor to our websites or other online products and services from outside the U.S., we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Properties), or otherwise to pursue our legitimate business interests described above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Disclosure to Users Outside the US and the EEA
If you are a visitor to our websites or other online products and services from outside the U.S. and the EEA, the personal information you provide will be collected, processed and stored directly on, or transferred to, servers in the United States or other countries where OpTic or its affiliates, the Overwatch League, Call of Duty League or their affiliates, including Blizzard Entertainment, Major League Gaming and Activision Publishing, or our other partners or vendors maintain facilities or business operations.
Legal Basis for Processing Your Personal Information
We only process your personal information where we can rely on legal grounds to do so. We process your personal information for the purposes set out below.
Performance of the Services
We process your personal information for the performance of our services, to provide or support of our products, or for any other feature you request or enable. This includes, for example, using your personal information to provide global customer service.
We also process your personal information based on your consent. This includes, for example, providing:
- newsletters and direct e-mails about our Properties; and
- certain other marketing features.
We also process your personal information where we have a legitimate interest to do so. This includes, for example, processing:
- to provide you with requested customer service or technical support;
- to debug and improve our current and future Properties;
- in order to give you exclusive content, personalize your online experience with us and contact you in accordance with applicable marketing preferences; and
- for the establishment, exercise or defense of legal claims or whenever courts are acting in their judicial capacity.
And, of course, we process your personal information for compliance with a legal obligation to which we are subject.
Your Rights to Your Personal Information
In certain circumstances, you can request that we transfer personal information that you have provided to us.
We hope that we can satisfy queries you may have about the way we process your personal information. However, if you have unresolved concerns you also have the right to complain to data protection authorities. You can bring the complaint in your member state of residence, place of work or where an alleged infringement of data protection law occurred.
Your California Privacy Rights
Customers who are California residents may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not share our customer’s personal information with unaffiliated third parties for their own direct marketing purposes, without their approval.
If at any time you wish to opt out of having your personal information shared with third parties and/or receiving information from OpTic about new products, services, or promotions, please contact OpTic to notify them of this via the Contacting Us section below. We will be happy to honor your request.
California Consumer Privacy Act (“CCPA”)
If you are a California resident, you have the following specific privacy rights:
- You have the right to request a report showing the Personal Information collected, shared, and sold about you in the past twelve (12) months;
- You have the right to request that we delete any of your Personal Information we have collected from you (subject to certain limitations set forth in the CCPA); and
- the right to opt-out of the sale of your Personal Information.
California Privacy Rights for Minor Users
We will be happy to review, update or remove Information and/or content as appropriate. Residual copies of Information and/or content that have been deleted may remain in our backup systems. We may still retain your Information to resolve disputes, enforce our user agreement, or comply with legal requirements; in this case, your personal information will be blocked from use for any other purpose.
Children Under Thirteen
OpTic does not knowingly collect or store any personal information from children under 13 in the United States or under the relevant age threshold in other jurisdictions where the child is located. If you are under thirteen (13) years old in the United States, or under the relevant age threshold in the jurisdiction where you are located, you cannot use the Properties without the permission of your parent or guardian.
Do Not Track
From time to time, OpTic may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication relating to OpTic (and/or the services and products of the Overwatch League or call of Duty League and their affiliates including Blizzard Entertainment and Major League Gaming). In order to improve our Services, we may receive a notification when you open an email from OpTic and/or when you click on a link therein.
If you would like to stop receiving marketing or promotional communications via email from OpTic Gaming Inc, you may opt out of such communications by clicking on the “unsubscribe” link/button.
External Data Storage Sites
We may store your data on servers provided by third party hosting vendors with whom we have contracted.
OpTic Group, Inc.
3030 Nowitzki Way, Suite 300
Dallas, TX 75219Email Address: firstname.lastname@example.org